If your product is Great, it doesn't need to be Good (2010)

I think in theory general case I’d rather be able to find it easily than have more charge when it’s located. You can generally use one while plugged in. Anyway, the root of their issue is other people unplugging it, which is a bigger issue than just the iPad. Still if you turn it off before pugging it in the iPad would have ~full charge if someone unplugged it. They hold charge for months on store shelves.

One of the most important [to me] books, was The Simplicity Shift[0], by Scott Jenson. It was written pre-iPhone, when phones had seriously limited screen real estate. He talks about how important it is to “weight” features, and order them by importance. I am wrestling with this exact type of issue, right now, with a screen of my app. [0] https://jenson.org/The-Simplicity-Shift.pdf (a PDF of the entire book. It’s a short read)

I have been thinking deeply about this problem. I bought a great, silent fan from Rowenta, with beautiful housing and does what it says on the tin with no fancy accessories. 3 speed + 1 very silent mode for sleep. Hey, it’s a European product, not some Chinese knockoff. At some point during design, one person must have said “you know, why not add a brilliant white light that turns on in silent mode? Wouldn’t that be cool?” and there was no one powerful or smart enough to stop their hubris. Eve…

Sure, but how many failed consumer products can you name that solved a problem a large number of consumers actually had way better than anything that came before? I should probably qualify that by saying that a product that looks to be amazing but costs way too much, is impossible to get because of manufacturing issues, or requires a third-party ecosystem that doesn't exist does not actually solve the consumer problem.